Week of April 15

I recently dove into Jason Levin's latest book, 'Memes Make Millions', and his insights are spot on. While traditionally, people associate memes with organic channels, leveraging them in paid social can be a game-changer for your brand. In fact, I'm excited to share three meme ads that have been incredibly successful for brands.

#1: Bloating and Flo Meme

A few key tips:

🔥 Choose a meme that's already widely popular or iconic, and give it your own spin to align with your brand and product.

#2: Video Based Memes for the Win

🔥 Don't overlook video-based memes in your ad strategy. Take this gem from Lume Deodorant, for instance.

#3: Spider Pants Meme

🔥 Another effective tactic is to leverage memes that have already performed well on your organic platforms like Instagram. The validation from organic success often translates to paid campaigns, resonating instantly with your audience.