Week of April 22

These three ad creative examples have been running on Meta for over 3 months, showcasing their exceptional performance and high conversion rates. While recreating them will require careful planning, once you test and optimize, you'll begin to observe significant results. Let's delve into them:

#1: Simple Headline/Storytelling Ad

This ad has been live on Meta for over 6 months, effectively weaving storytelling with compelling headlines while showcasing the product in action. The narrative unfolds in the following manner:

1. Strong PR Quote: "This is why I don’t wear gel nails anymore." - Vogue

2. Address the problem: "I used to be embarrassed to show my nails..."

3. Introduce the solution, shared from a friend, which happens to be your product: "Then my bestie told me about a kit she’s been using."

4. Highlight a few key benefits and claims illustrating how your product effectively addresses their pain points.

5. Conclude with a clear call to action.

#2: Slider Page Ad

This advertisement mirrors a landing page for pet gifts and offers a simple method to tailor it for your brand.

🔥 Select a targeted collection landing page or gift page you wish to promote.

🔥 Record your screen as you navigate the page, emphasizing product selections, etc. (preferably using a mobile page for the screen recording).

🔥 For an enhanced effect, incorporate a voiceover guiding viewers through the product selection process.

#3 Split Screen Ad

Are you utilizing the split-screen creative format for your ads? If not, I highly recommend embracing this trend. This ad format provides an excellent platform to showcase your products in action. Here's a guide on how to create it for your brand:

🔥 First Split: Showcase 5-star customer reviews and quotes, keeping them concise yet impactful.

🔥 Second Split: Feature an engaging video demonstrating your product in use, allowing customers to envision themselves using it.

🔥 Overall, I remain a big fan of this format and continue to witness its strong performance across several ad accounts.

P.S. If you enjoy my newsletter, I think you'll love this one:

Josh Viner spent 1200+ hours researching marketing psychology for his Master’s Thesis. Now he’s revealing all the secrets on how to use psychology to make more persuasive ads in his newsletter, Psychology of Ads.

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