Week of April 8

"In the world of advertising, the most powerful currency is creativity; it's the fuel that propels brands into the hearts and minds of consumers." 

–ChatGPT 🙃

#1: Text Message Style Ad

This ad creative concept yielded a 31% higher ROAS on Meta compared to the baseline for an 8-figure DTC brand. The winning ad creative concept was the Text Message-Style ad. 

Here’s the exact 5-step breakdown and framework of what I did: 

1. Start the conversation with a captivating question or hook. 

2. Respond by introducing the product as the solution

3. Highlight a key benefit

4. Share an eye-catching image.

5. Use emojis to make it feel more organic

6. Ensure that it was a concise conversation

Once I found that this concept was a winner 🔥, I iterated with different images, hooks, & copy to continue the strong performance and momentum.

#2: The Power of '3 Reasons Why' UGC

The '3 Reasons Why' UGC concept continues to thrive for some of my clients, and I highly recommend exploring various iterations of this iconic ad format. Here's the proven framework and script that make this ad a winner:

1. Start with a compelling hook: ‘Let me tell you three reasons why I'm obsessed with Warby Parker.’ 

2. Reason 1:  ‘One, I get to try five frames at home for free. I love this because buying glasses online can feel very difficult.’ 

3. Reason 2: ‘Two, all their glasses are super stylish and very affordable. They have a ton of modern styles to choose from, plus you get really nice, high-quality frames without breaking the bank.’

4. Reason 3: ‘Three, I feel super cute in my glasses all the time. I just feel like they totally complement my outfit and complete the whole vibe. 

5. Call To Action: ‘If you wear glasses, then this is your sign to try Warby Parker today.’ 

#3: Guide Them Toward the Perfect Choice

This ad is perfect if you have multiple products, each catering to different desires or achieving distinct results. Additionally, the visual chart allows the eyes to easily navigate the path from start to finish. Here's how you can replicate it for your own brand:

🔥 Start with a compelling question to hook the audience. In this example, SuperGoop asks: 'Which SPF Stick Is Right For You?'

🔥 Clearly outline three different desires, wants, or results that each product can help the customer achieve.

🔥 Display an image of each product along with its name to indicate how using a specific product can lead to a particular end result.