Week of Aug 26th

I've put together some amazing ad creatives for this week that are innovative and capture the audience's attention. Below are three distinctive ad examples, along with actionable tips on how your brand can recreate similar assets to connect with your target audience.

#1: Grid Block Transitions

🔥 The grid block transition effect is a great way to maintain viewer interest. Use sharp, quick transitions to highlight different aspects of your product or service, keeping the content dynamic and engaging.

🔥 Show off various features or benefits in a seamless flow. Each block transition can reveal a new aspect of your product, making it an excellent tool for comprehensive product demonstrations.

🔥 Pair the visual transitions with complementary sound effects or upbeat music to create a multisensory experience that captures attention and makes the ad more memorable.

#2: Before & After Upgrade

🔥 Highlight your product’s evolution by showing a side-by-side comparison of its old and new packaging. This is an effective way to communicate improvements and appeal to customers' preference for fresh, modern designs.

🔥 Keep the visuals straightforward, focusing on the transformation. This approach works well for rebranding efforts or to introduce new packaging in a way that reinforces product quality.

🔥Use customer testimonials or quotes about the new packaging to add credibility and demonstrate that the upgrade was driven by consumer preferences.

#3: Cross-out Descriptions Ad

🔥 Utilize cross-out text to turn potential negatives into positives. This technique catches attention and redefines how your product is perceived, turning drawbacks into selling points.

🔥 Complement the clever text with bold, clean visuals to ensure the message is clear and the ad stands out in a crowded feed.

Here are my top LinkedIn Posts from this past week:

📌 I spent 20 hours analyzing Billie Razor’s ad creative strategy

📌 In the last 90 days, my posts have generated over 9.8 million impressions on LinkedIn.

📌 Olipop rebranded, and is now on track for $500 million in yearly sales — and here’s why it worked