Week of Aug 5th

Today's roundup focuses on a central theme, the Native Social Format theme. These 3 ads don’t feel like ads, which makes them amazing to run on your paid social accounts as they do an incredible job of capturing your audience’s attention and intriguing them enough to click through.

Let’s dive into these ads and explore how you can recreate their success for your brand.

#1: Social Media Thread

🔥 This ad features a thread conversation from X, providing a product recommendation and highlighting real customer experiences.

🔥 Showing genuine customer interaction and product recommendations builds trust and credibility, helping to connect your product with your audience on a personal level.

🔥 Brands can recreate this by finding golden nuggets of info within their social media channels like Facebook, Instagram, and X, and featuring these in a visually appealing format.

#2: POV Native Format

🔥 This ad uses a POV as their hook, engaging viewers to keep watching the product in use.

🔥 Demonstrating how your product can be used in various ways showcases its versatility and inspires creativity.

🔥 Brands can replicate this by creating interactive, step-by-step DIY videos that involve the audience directly. Create content that highlights different use cases and encourages users to try them out.

#3: Instagram Questions Video

🔥 This ad features responses to Instagram questions, intriguing the user in learning more via this native storytelling format.

🔥 Brands can easily recreate this style of ad by incorporating the Instagram Question module with a common question. The answer is then showcasing your product in the main image/video similar to the example.

I highly recommend experimenting with these 3 ad creative approaches to see which ones work best for your brand.