Week of Feb 12

Here is another reason why it's crucial to have your ad campaigns run as efficiently as possible:

Meta Ad prices increased YoY for the first time in 3 years.

Reason: Slowdown in ad impression growth (21% YoY) compared to previous quarters (23-34%).

User Engagement: Despite impression slowdown, monthly users reached 4 billion with 80% daily app usage.

Two possible explanations:

1. Fewer ads are shown: No official confirmation from Meta.

2. Increased advertiser spending: Total ad revenue jumped 24% YoY to $38.7 billion in Q4.

It's crucial to have your ad campaigns run as efficiently as possible otherwise it'll be hard to achieve profitable acquisition and the best way to move the needle is ad creative.

Hope you see success in this week’s ad creative concepts:

#1 Let’s Play Roulette 

My forecast for top ads in 2024 includes gamification, and this exemplifies an ideal ad concept for you to replicate.

💕 While it lacks interactivity, the animation is spot-on and effectively stops scrolling.

💕 Develop a spin-the-wheel feature and incorporate either product images or product names onto the wheel.

💕 Integrate b-roll shots of your product or lifestyle images to enhance engagement.

#2 Educational Ad

In the past, Facebook frowned upon text-heavy ads. However, in 2024, the landscape has shifted, and such ads could now be highly effective. This style particularly shines in the mid-funnel marketing strategy.

✏️ Begin with a compelling question to grab attention as the headline.

✏️ Offer educational insights addressing the question and introduce your product as the solution.

✏️ Incorporate relevant sources and a concise image related to the educational content or your product. 

#3 Self-Publication

If your brand hasn't been featured in a top publication or if you lack the rights to use a publication logo, fret not! We have an outstanding solution: a self-publication that mimics a featured article.

🗞️ Design a template resembling an article publication, mirroring the provided example.

🗞️ Utilize your brand logo as the publication logo and craft a captivating headline.

🗞️ Incorporate a lifestyle product image along with a brief description tied to your product, brand, and the attention-grabbing headline.