Week of Feb 19

I've seen some great results with social proof in ad creative and copy, really boosting CTR and ROAS in an ad account.

Social proof ad creative concepts start with mining customer reviews.

Here’s the exact process on how I mined reviews for brands and come up with hooks and pull reviews to use for ad creative:

1. Identify Key Themes: 

The first step was to identify key themes and sentiments from a brand’s customer reviews by product. 

I looked for recurring phrases or words that captured the customers' experiences with the product.

2. Craft Compelling Hooks: 

Once the key themes were identified, I crafted 3 hooks that were the most persuasive aspects of these reviews. 

These hooks were designed to grab attention and resonate with our target audience.

3. Select Reviews for Testing: 

After creating the hooks, I carefully selected reviews that best supported each hook. 

These reviews were chosen based on their authenticity & relevance that a customer could resonate with.

Using the voice of satisfied customers through social proof can significantly enhance the performance of your ad creative. 

By mining reviews, crafting compelling hooks, and conducting rigorous testing, you can optimize your ads for maximum impact and ROI.

Here are 3 examples of various ad creative that are leverage social proof and reviews: 

#1 Review + Video Background

#2 Reviews + Green Screen Video

#3 Review + B-Roll Video