Week of Feb 26

This week's ad creative inspiration holds great potential for diversifying your ad creative library, leading to enhanced CTR and ROAS. These ad creative concepts are worth testing this week:

#1 Split Screen Ad

This ad format is an excellent way to highlight your products in action. Here's a guide on how to create it for your brand:

🔥 First Split: Feature a lifestyle image of your product. This helps customers clearly see the product offering. 

🔥 Second Split: Display an engaging video of your product in use. This will help customers envision themselves using the product. 

🔥 Overall, I am still a big fan of this format and am still seeing it perform really well in a few ad accounts.  

#2 As Seen In Ad

This ad format offers an excellent opportunity to showcase the PR your brand has received, leveraging the power of social proof. Here's how you can adapt it for your brand:

🔥 Choose a captivating lifestyle image that prominently features your product.

🔥 Incorporate a headline reading 'As Seen In,' highlighting publications where your brand has been featured, rotating them periodically for variety and credibility.

#3 Breaking News

This ad creative has been successfully running for over 6 months, indicating its strong performance for the brand. Here's a step-by-step guide on how to replicate it for your brand:

🔥 Feature a compelling lifestyle image demonstrating your product in use.

🔥 Incorporate a 'Breaking News' strip at the bottom, mimicking a news outlet, and prominently display your brand logo.

🔥 Craft the breaking news announcement with a primary line highlighting your product as the solution, accompanied by a secondary line addressing a common problem.