Week of Jan 8th

Want to skyrocket your paid social results? Creative strategy is the key to win on paid social! That's why I focus on bringing you killer ad inspiration every week. Here are 3 ad ideas to ignite your brand this week, let me know which idea you’re excited to try! 

#1 The One-Star Review

This might be a somewhat controversial ad, but featuring your one-star review can truly catch attention. There are several effective ways to execute this concept while still showcasing your brand and product in a positive light:

🔥 Discover a one-star review with a positive twist, such as: "The product worked so effectively that now I have to return it."

🔥 If your brand resonates with humor, find a hilariously absurd one-star review. In the ad copy, add something like, "Out of our 20,000+ 5-star reviews, it's expected that we'd get several 1-star reviews."

🔥 If there's no useful one-star review, craft something humorous to engage the audience.

#2 Lifestyle Image + Product On White

I’ve seen some amazing lifestyle images and video from brands but sometimes it’s difficult to see the actual product up close because there’s a lot going on in the lifestyle image/video. Here’s a great solution to up your asset: 

🔥 Embed product on white images within the image or video like this Yeti example 

🔥 Even though Meta has the ability to create collection ads, this is still a fun way to display both lifestyle image/video and product on white with more flexibility and control compared to what Meta auto generates. 

#3 Memes for Ads

Successfully integrating meme concepts into your ad placements can lead to striking gold. Here are three key strategies to master the meme ad concept:

🔥 Opt for a widely recognized and buzzworthy meme style.

🔥 Integrate your brand or product cleverly and humorously into the meme.

🔥 Craft ad copy that seamlessly fits the meme and is both clear and engaging.