Week of June 10th

Ready to spice up your ad game? We've handpicked 3 innovative ad concepts to boost your paid social ad campaigns. Let's jump in and see how you can remix these ideas for your brand!

#1 Dermatica

Dermatica employs an info based Ad Creative to educate and show their audience all the various products that they have in their product lineup.

In the ad the main treatment based product is followed by the remaining three products and all of them appear in random animations one after the other which makes them not only visually appealing to look at but also something different for your brain to gander upon which grabs the attention of the viewer.

How to replicate this Ad formula for your brand?

🔥 Dermatica has tapped into a common consumer desire by saying "Designed for your skin".

You can use similar messaging to create a sense of trust and relevance for your consumers to appeal to their personal goals.

Using the word "Your" is also a great idea to directly speak to your audience.

🔥 Yellow lit lights in ad creatives evoke warmth, optimism, and energy.

They grab attention, create a welcoming atmosphere, and can stimulate feelings of happiness and comfort, making the product or brand seem more inviting and positive.

If you want to achieve the same effect try using them in your Ad Creatives next time.

🔥 To create a seamless and visually appealing viewing experience try using different animations like Dermatica has used in their Ad.

#2 Kachava

Kachava displays a split screen Ad creative that is focused on providing a clear USP for their superfood shakes in comparison to regular protein shakes.

The creative splits the two products into two different backgrounds and moves them in a smooth animation which at one point displays more of the protein shake and then more of Kachava’s Shake.

How to replicate this Ad formula for your brand?

🔥 Start using split screen ads for your products and tell the audience what your product has that your competitor doesn't.

🔥 Kachava used a credibility marker like 54k+ five star reviews for their product in the ad, you can display that for your products if you have all that social proof ready to go.

#3 True Classic

True Classic's take on the ad takes a more personalized approach as they're making great use of Sticky notes to add personalization in their Ad Creative, this adds a human touch and makes their Ad more relevant and relatable to a lot of consumers who are viewing it.

And one clever thing they incorporated is that the sticky notes sync well with the models who are there to show how these benefits translate into real life which shows the audience what they can expect if they buy True Classic Tees and actually wear them.

How to replicate this Ad formula for your brand?

🔥 Consumers love personalized gestures, if True Classic used stick notes with human handwriting, maybe you could replicate something like sending some handwritten letters, gifts etc. which showcase personalization in an Ad Creative.

🔥 Consumers also love instant feedback and gratification, True Classic showcased how their products look and feel in a normal everyday setting.

Whatever product that you have showcase its unique benefits within the ad that are relevant to consumers.