Week of Mar 11th

I have three amazing ad creatives that I highly recommend testing out soon. Strategizing ad creative is the ultimate lever you can pull to bring down your CAC within paid social. I hope you get a chance to test these creatives soon!

This ad creative concept achieved a ROAS of 2.72 on Meta for an 8-figure DTC brand (+16% increase 🤯 from their baseline creative). 

Steal this ad creative concept now….

Note: The brand isn’t listed (due to privacy); these examples are where the concept was modeled after.

#2 Low-Star Reviews For The Win

Low-star review ads can truly catch attention. There are several effective ways to execute this concept while still showcasing your brand and product in a positive light:

🔥 Discover a one-star review with a positive twist, such as: "The product worked so effectively that now I have to return it."

🔥 If your brand resonates with humor, find a hilariously absurd one-star review. In the ad copy, add something like, "Out of our 20,000+ 5-star reviews, it's expected that we'd get several 1-star reviews."

🔥 If there's no useful one-star review, craft something humorous to engage the audience.

#3 Problem/Solution Video 

We developed this ad for ESW Beauty, a problem/solution ad in which the solution is presented through a product video. Here’s why it works and how you can recreate it for your brand:

🔥 A problem solution ad is an excellent way to demonstrate how your product solves common issues for the audience.

🔥 Create a simple table and list out the common issues or problems that your product addresses.

🔥 Within the solution column, showcase a video of your product in use. These ad creatives are simple yet highly effective.