Week of May 13

Here are three fresh ad creative concepts for you to test out. If you have any other types of ad creatives or verticals you'd like to see, please reply to this email. I'd love to hear from you!

#1 Refreshed Us Vs. Them

This updated version of the Us vs. Them concept is both clever and innovative, and I highly recommend recreating it. Us vs. Them ads excel at helping users realize the superiority of your product over the competition or alternative, making the choice a no-brainer:

🔥 Use a split screen to showcase your product on the right and the competitor or alternative product on the left.

🔥 Depict the competitor or alternative product in grayscale, implying its inferiority.

🔥 Include key benefits of your product compared to the drawbacks of the alternative product.

#2 5-Star Review + Benefit Highlight

This asset masterfully merges two ad creative concepts: a 5-star review and highlighting product benefits. While this concept is straightforward and effective, here are a few ideas to potentially enhance its performance (remember to test one variable at a time if your budget allows):

🔥 Experiment with long-form or short-form 5-star reviews.

🔥 Test different product images to see which resonates best.

🔥 Try highlighting various benefits and features to gauge customer interest.

#3 Innovative Offers

In today's saturated market of promotional ads, it's crucial to find innovative ways to make your ad stand out. Capturing your audience's attention with scroll-stopping creatives is key to showcasing your amazing offers. Take inspiration from this offer ad creative by Crown Affair that immediately grabbed my attention:

🔥 The static promo is subtly displayed in the background.

🔥 A rotating collection of products showcases what's included in the offer.

🔥 Despite the promo being somewhat hidden within the products, it still intrigues the user, prompting them to click through to the landing page.