Week of May 6

Struggling to craft paid social ads that stop the scroll? These 3 powerful ad examples will spark inspiration and show you exactly what can work in your paid campaigns.  Remember to personalize them to your brand voice and target audience for maximum impact.  Let's dive in!

#1 Powerful Headline

Doe Lashes showcases creative elements in their ads, and one particular asset has been consistently successful for over 30 days. It incorporates key elements that contribute to its effectiveness. Here's what to consider when developing a similar ad:

🔥 Begin with a captivating headline that grabs attention and resonates with your audience. For instance: "They’re so comfortable I forgot I was wearing falsies."

🔥 Address your customers' primary concerns directly. In this case, tackling the discomfort associated with lashes can be impactful. Incorporate customer testimonials or headlines that speak to overcoming objections.

🔥 Complement your headline with a visually compelling image that reinforces your message and highlights your product's features. For example, Doe Lashes cleverly presents its product resting on clouds, visually illustrating the comfort it provides.

#2 Highlighting Customer Feedback

Trtl's ad appears straightforward, but it incorporates several key marketing elements that contribute to its success:

🔥 The main element to the ad is a customer review, with emphasis placed on a highlighted line. In this instance, it's: "...for my mom and she loves it very much!"

🔥 Accompanying the review are three lifestyle images, providing the audience with a clear demonstration of the product in use.

🔥 Strengthening the ad's credibility is the inclusion of a compelling statistic: "Over 1,500 5-star reviews," strengthening  its social proof.

#3 Captivating ASMR Unboxing Experience

Alya Skin's ad creative captivates attention, induces relaxation, and entices the audience to click through. Here's a breakdown of this ASMR unboxing ad:

🔥 Utilizing ASMR, the ad incorporates soothing sounds like taps or rustling to create a calming effect.

🔥 Through close-ups and slow motions, this ad style enhances the auditory experience, effectively holding the viewer's attention.

🔥 This ad format can be replicated to highlight your brand's products, leveraging pleasant sounds generated from product usage or manipulation.

If you haven’t tested ASMR unboxing ads, I highly recommend doing so now!