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- Week of Apr. 21st
Week of Apr. 21st
The best ads don’t just sell a product—they make the audience feel like they’re part of the conversation. The three ad examples below leverage curiosity, social proof, and transparency to drive engagement and conversions. Here’s how brands can recreate them for themselves:

#1. Which One Are You Choosing?
🔥A visually engaging color selection poll presents the product in multiple colorways, encouraging viewers to pick their favorite. The choices are cleverly arranged around the question to make engagement feel natural.
🔥Turn decision-making into interactive content—let users vote on colors, styles, or product variations to boost engagement and create a sense of ownership.
🔥 Use this as a pre-launch teaser—build hype for an upcoming release by letting customers "help decide" which version should drop first.

#2. Premium Quality Without the Markup
🔥 A screenshot of an AirDrop notification grabs attention, paired with a thought-provoking question about overpriced products. The format mimics a personal message, making it feel intimate and relatable.
🔥 Use native phone features—screenshot elements like AirDrop, DMs, or emails create a natural, organic look that stops the scroll.
🔥 Call out industry pricing tricks or hidden fees—position your brand as the fair-priced alternative by breaking down the cost vs. value equation.

#3. Selling Out Every 5 Seconds
🔥 A bold claim—one unit sells every five seconds—immediately establishes credibility and scarcity, making the product feel like a must-have. The supporting visuals reinforce demand.
🔥 Use real-time data or sales milestones—phrases like "Over 1 million sold" or "Join 500,000 happy customers" build instant trust.
🔥 Combine with a "don't miss out" CTA—pair urgency with an offer like "Get yours before it’s gone!" to drive immediate action.
![]() | Hope you enjoyed today’s email. I’m Janky Patel — ranked in the top 1% of growth marketers. |