Week of Apr. 7th

Great ads don’t just showcase a product—they create an emotional shift, whether it’s the satisfaction of upgrading, the excitement of winning, or the confidence of making a better choice. The best-performing ads use before-and-after storytelling, credibility boosters, and product superiority tests to turn casual scrollers into customers. Here are three winning ad formats that brands can easily replicate:

#1. Old Me vs. New Me

🔥 This ad highlights a transformation by showing three key improvements, with the product itself placed in the center as the turning point. The message? This product changed everything.

🔥 Show a clear "before" and "after" that feels relatable—whether it's tired vs. refreshed skin, cluttered vs. organized space, or outdated vs. upgraded gear.

🔥 Make the product the hero in the middle, reinforcing that it was the key to the transformation. Add subtle motion effects to draw attention to the change.

#2. Upgrade & Win

🔥 This ad promotes a superior razor by combining social proof (5-star ratings) and an irresistible prize drop, making the purchase feel like an easy win.

🔥 Pair customer reviews or testimonials with a limited-time incentive—whether it’s a discount, bonus gift, or giveaway—to create urgency.

🔥 Use eye-catching motion, like star ratings filling up or a prize dropping onto the screen, to make the ad dynamic and engaging.

#3. Strength Test: Generic vs. 100% Recycled

🔥 A side-by-side product test that proves quality through action. By visibly testing durability, weight, or effectiveness, this ad builds instant trust.

🔥 Find a clear, visual way to demonstrate your product’s superiority—think pressure tests, weight comparisons, or waterproof challenges.

🔥 Keep it raw and unpolished—authentic product demos feel more believable than overly produced ads. User-generated content (UGC) works especially well here.