Week of Aug 4th

Engaging, visually compelling, and designed to spark curiosity—these ads masterfully use strong visuals, product integration, and storytelling to draw in audiences. Let’s break down these three high-performing ad styles and how brands can recreate them.

#1. Try It, It’s On Us

🔥 A visually appealing backdrop of collagen sachets, emphasizing a free trial offer. The simplicity makes the product the hero while reinforcing the "try before you buy" strategy.

🔥 Leverage free samples or trials. Lowering the barrier to entry increases conversions, especially in beauty, wellness, and consumables.

🔥 Use repetition to build familiarity. A background filled with the product creates instant brand recognition and a polished aesthetic.

#2. “See It In Action” Grid

🔥 A grid layout showcasing different angles of a product—the product alone, in use, and on a model. This structured approach builds trust and gives a full 360° view of how it works.

🔥 Use a variety of perspectives. Show the product up close, being applied, and worn to help customers visualize it in their own routine.

🔥 Keep it clean and aesthetic. Grid formats work best when the background and styling feel cohesive, making it easy for users to absorb information.

#3. LA Hotspots & Product Placement

🔥 A video montage of someone exploring different food spots in LA, seamlessly incorporating the product into the experience. The organic, vlog-style format feels personal and engaging.

🔥 Integrate products into lifestyle content. Instead of hard selling, show how your product fits into real-life experiences, making it feel more natural.

🔥 Use location-based storytelling. Featuring specific cities, cafes, or activities makes the content more relatable and shareable, especially for local audiences.

Hope you enjoyed today’s email. I’m Janky Patel — ranked in the top 1% of growth marketers.
Struggling to scale your brand with Meta ads or creative strategy?
I’ve managed over $65M in ad spend and helped brands grow fast.
👉 Grab a free Discovery Call