Week of Dec. 2nd

Ads are a brand’s chance to make a lasting impression, combining creativity, emotion, and clear messaging to capture attention. Here are three examples of standout ad concepts that successfully blend engagement, and compelling visuals. Let's explore their unique elements and how you can adapt them for your campaigns.

#1. "Hello? Is It Deals You're Looking For?"

🔥 A nostalgic poster ad leveraging Lionel Richie’s iconic lyrics, paired with a visually appealing product photo and the phrase "I've been alone with deals inside my mind." It uses humor and familiarity to connect with audiences.

🔥 Integrate widely recognized pop culture references into your ads for an instant emotional hook. Align them with your product or offer in a clever, seamless way.

🔥 Use a clean, bold design that ensures the primary message stands out. Highlighting deals or offers should always be simple and easy to read, even at a glance.

#2. "The Product Your Face Deserves" Bundle

🔥 This ad emphasizes a premium product bundle, showcasing how multiple items complement each other for the ultimate skincare solution. It focuses on the idea of "deserving the best."

🔥 Showcase bundles as a value-added offer. Emphasize how the products work together to solve customer pain points or enhance their routine.

🔥 Incorporate aspirational language that reinforces self-care, such as “Your routine, upgraded,” or “Your essentials, perfected.” Pair with sleek, minimalistic visuals for a premium feel.

#3. Instagram Story Comment CTA

🔥 A highly interactive Instagram Story that encourages viewers to comment or engage while highlighting key product benefits in a fun and accessible way.

🔥 Create engaging, interactive social media content using features like polls, swipe-ups, or comments. This builds a sense of community and encourages real-time engagement with your audience.

🔥 Showcase products in relatable, everyday scenarios to make them feel accessible. Use conversational language to keep the tone light and personable.

Here are my top LinkedIn Posts from this past week:

📌 2025’s winning brands will do one thing differently

📌 The 4-part framework Calm uses to craft high-performing ad creatives.