Week of Dec. 9th

Ads have the power to transform a brand’s visibility by using creativity and relatability to engage audiences. The best campaigns go beyond visuals and clever messaging—they create moments that resonate. Below are three ad concepts that brilliantly highlight products in unique ways and tips on how you can replicate their success for your brand.

#1. Google Search Solutions for Every Need

🔥 This ad mimics a Google search interface, showcasing dropdown options for different needs and tying them to the brand’s products. It positions the brand as a versatile solution for various scenarios.

🔥 Use a familiar digital interface as a framework for your ad, like a search bar or notifications, to evoke instant recognition and trust. Ensure your product is presented as the ultimate answer.

🔥 Highlight specific customer pain points in the dropdown menu. This creates a personalized touch and shows your product's adaptability to solve diverse problems.

#2. Voicemail with a Purpose

🔥 This ad simulates a voicemail recording, where the message playfully describes the product's features and benefits. The approach feels intimate and innovative.

🔥 Leverage audio creatively by narrating a customer-centric story or product benefits in a casual tone. Make it feel personal, like a one-on-one conversation with the audience.

🔥 Pair the audio with visually engaging elements like subtitles or animations to ensure accessibility and maximize engagement across all platforms.

#3. Supersized Product on the Go

🔥 A person roams with an oversized version of the product, turning heads and creating a sense of wonder. It uses humor and scale to make the product unforgettable.

🔥 Use exaggerated visuals, like oversized versions of your product, to create a shareable and buzz-worthy campaign. Ensure the setting amplifies the product’s value and versatility.

🔥 Pair the larger-than-life concept with everyday scenarios to strike a balance between fun and relatability. This makes the ad both memorable and practical for the viewer.

Here are my top LinkedIn Posts from this past week:

Janky Patel

CEO & Founder @ Sight Glass Collective