Week of Feb. 10th

Social media ads are evolving, and brands are getting more creative in capturing attention with minimal effort. Whether it’s leveraging viral tweets, creating compelling product comparisons, or showcasing features in action, top brands and marketers are mastering the art of quick yet effective advertising. Here are three standout ad formats that brands can recreate to drive engagement and conversions.

#1. Viral Tweet Ad

🔥This ad showcases a soothing sensory experience using slow-motion shots, soft lighting, and calming audio, creating an immersive escape for viewers.

🔥Use ASMR or slow-motion visuals to appeal to audiences seeking comfort or relaxation. Pair this with your product to associate it with serenity and self-care.

🔥Focus on high-quality visuals and sound design. Experiment with textures, colors, and sounds that evoke emotional calmness and luxury.

#2. The Check vs. X Comparison

🔥 A side-by-side comparison highlights the flaws of a competitor’s product (marked with an "X") while showcasing the benefits of the advertised product (marked with a check). It’s a straightforward way to position your product as the superior choice.

🔥 Keep the comparison simple—focus on the key pain points your audience cares about and how your product solves them better.

🔥 Use clear visuals with contrasting colors to make the message pop. A minimal yet striking design ensures the ad remains easy to digest at a glance.

#3. Features in Action

🔥 This ad demonstrates the product in real-world use, focusing on key features that solve common problems. It’s a direct way to highlight benefits while engaging viewers visually.

🔥 Show the product in different scenarios that relate to your audience’s daily life. Keep the transitions smooth and engaging.

🔥 Use on-screen text or voiceover to highlight the most impressive features, ensuring viewers understand the value even if they watch on mute.

Here are my top LinkedIn Posts from this past week:

📌 Liquid Death x Martha Stewart 🕯️💀💧

📌 Here's my biggest LinkedIn content hack that works

📌 I still keep my Meta campaign structures consolidated—here’s why.