Week of Jan. 13th

Crafting ads that engage, surprise, and educate your audience can transform your brand's social presence. The following three ads are brilliant examples of this strategy in action. Let’s analyze their strengths and explore how you can replicate their success.

#1. Excel Invitation Hook

🔥 This ad uses a spreadsheet-style format to create a visually unique hook, which transitions into an invitation for an event or product experience. Its originality immediately grabs attention, standing out in a crowded feed.

🔥 Use an unexpected format, such as Excel or another familiar tool, to communicate your message in a refreshing way. Pair this with a simple CTA that directs viewers to the next step.

🔥Make it interactive by hinting at editable sections or playful elements, encouraging viewers to engage with the content emotionally or conceptually.

#2. Why I Want My Money Back

🔥 Beginning with an intriguing statement about wanting a refund, this ad humorously flips the narrative by listing all the reasons the product is too good to give up. This creates both suspense and a strong testimonial effect.

🔥 Start with a bold, seemingly negative statement that piques curiosity, then turn it into a positive twist that highlights your product’s key benefits.

🔥 Leverage user-generated content or relatable scenarios to reinforce authenticity and resonate with your target audience’s daily struggles and aspirations.

#3. Review + Ingredient Spotlight + Discount

🔥 This ad combines a glowing product review with a breakdown of high-quality ingredients, followed by a first-order discount offer. The blend of education and incentive ensures credibility while driving immediate action.

🔥: Focus on one or two standout ingredients, explaining their benefits in simple terms to make your product feel premium and purposeful.

🔥 Include a limited-time discount to create urgency, positioning it as a reward for customers who trust in the quality you’ve just showcased.

Here are my top LinkedIn Posts from this past week:

📌 Exciting News!!!

📌 A Marketing STRATEGY vs PLAN