Week of Jan. 27th

Digital ads are constantly evolving, with innovative approaches capturing audience attention like never before. Let's dive into three standout ads that offer unique ways for brands to engage their audiences and how they can be recreated for your brand’s success.

#1. How It Started vs. How It’s Going

🔥This ad uses the popular meme format to contrast a traditional product with its modern, sleek upgrade, effectively showcasing progress and innovation.

🔥 Leverage the "before and after" concept to highlight your product's evolution or improvement. Use relatable imagery that resonates with your audience.

🔥 Keep the comparison clear and visually striking. Use this format to not only show product enhancements but also improvements in customer experience or brand growth.

#2. Job Hunt vs. Adventure Awaits

🔥 A clever twist on the job hunt notification leads into an exploration app filled with exciting opportunities, shifting the narrative from stress to adventure.

🔥 Tap into common frustrations and offer your product as a refreshing solution. This ad format works well for lifestyle or leisure products that promise escape or adventure.

🔥 Use engaging visuals to evoke emotions. Show how your product can transform a mundane experience into something exciting and desirable.

#3. Dog Food Charcuterie

🔥 This ad presents dog food in a gourmet, charcuterie board style, elevating the product and appealing to pet owners who value premium quality.

🔥 Play with unexpected presentation formats to make your product stand out. Transform everyday items into something visually appealing and upscale.

🔥 Highlight quality and care in your product through presentation. This approach works particularly well for premium or artisanal products aimed at discerning consumers.

Here are my top LinkedIn Posts from this past week:

📌 I spent 72 hours breaking down LinkedIn hooks that have generated 5+ MILLION of impressions.

📌 Creative is the new targeting. 2025: Creative is STILL the targeting.

📌 This local restaurant video got 11M views — because it NAILS the first rule of social marketing