Week of July 21st

Engaging, visual, and highly shareable—these ad formats are designed to capture attention and drive action. Whether it’s simplifying a routine, showcasing features in a stylish way, or using relatable storytelling, these three ad types are worth replicating for your brand.

#1. Summer Routine, Simplified

🔥 A carousel-style ad showcasing three products, each with one key benefit and a short explanation. The layout makes it easy to digest while reinforcing why these items are essentials for the season.

🔥 Keep it snappy. Use short, benefit-driven copy that highlights why each product makes life easier or better.

🔥 Think seasonally. Adapt this format for different times of the year (e.g., "Winter Must-Haves," "Back-to-School Essentials") to stay relevant and timely.

#2. “Styled & Highlighted” Grid

🔥 A grid layout with a model wearing the product while key features are pointed out visually. This makes it easy for viewers to understand what makes the product special at a glance.

🔥 Use high-quality lifestyle images. Seeing the product in use helps potential buyers imagine themselves wearing or using it.

🔥 Focus on unique selling points. Highlight details that set your product apart—fabric, durability, or hidden features customers might not immediately notice.

#3. POV: Your Camera Roll After a Free Trial

🔥 A TikTok-style video showing a fun POV of a phone’s camera roll packed with clips from workout classes, hinting at an active and exciting lifestyle after using the service.

🔥 Tap into relatability. Frame your product as something that naturally fits into everyday life, making users feel like they’re missing out if they’re not part of it.

🔥 Encourage UGC (User-Generated Content). Invite users to share their own experiences or post similar “camera roll” videos after trying your product or service.

Hope you enjoyed today’s email. I’m Janky Patel — ranked in the top 1% of growth marketers.
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