Week of July 28th

Creative, eye-catching, and impossible to scroll past—these ads prove that humor, visuals, and storytelling can transform even the simplest concept into a must-watch moment. Let’s break down three high-performing ads and how you can recreate them for your brand.

#1. Flexibility, Just Like This

🔥 A hilarious zoom-out shot of a cat stretching in an extreme pose, paired with a message about flexible insurance coverage. The unexpected visual keeps viewers engaged while reinforcing the product’s main benefit.

🔥 Use animals or unexpected visuals. Pets are a universal engagement magnet, and pairing them with an unrelated product (like insurance) creates a pattern-break moment.

🔥Tie humor to the product’s key benefit. Make sure the funny moment directly connects to the message—flexibility, reliability, or ease—so it sticks with viewers.

#2. The Ultimate Chill Test

🔥 A product dramatically defrosting after being buried in snow, reinforcing the idea of hydration, smooth texture, and freshness even after extreme conditions.

🔥 Use extreme environments to prove a point. Highlight durability, freshness, or performance by showing your product withstands the toughest conditions.

🔥 Make the transformation satisfying. The slow reveal of a product (melting, unboxing, reforming) keeps viewers watching till the end.

#3. If the Ancients Had This

🔥 A skit featuring ancient Greek-style characters discussing a modern product, creating a comedic contrast between history and today’s technology.

🔥Use historical or cultural references. Pairing a modern product with an old-world setting adds humor and makes the brand feel timeless.

🔥 Leverage skit-based storytelling. Short, scripted conversations or exaggerated reactions make for highly shareable content, especially on platforms like TikTok and Reels.