Week of July 7th

Great ads don’t just sell a product—they grab attention, spark curiosity, and make people engage. These three ad styles use notifications, transformations, and interactive elements to create a compelling experience. Here’s how brands can replicate them for success.

#1. Can’t-Miss Reminder

🔥 This ad mimics a pop-up notification alert, making it feel urgent and impossible to ignore. By tapping into the natural habit of checking notifications, it subtly drives action.

🔥 Make it feel real. Use a design that mirrors an actual push notification, message alert, or email reminder to grab attention.

🔥 Create a sense of urgency. Phrases like “Time’s running out!” or “Final hours to claim!” trigger FOMO and boost conversions.

#2. Then and Wow

🔥 A before-and-after transformation that highlights the impact of the product with a catchy phrase (“Hit my retinol rewind”). The contrast between “then” and “wow” makes the results undeniable.

🔥 Use strong visual contrast. Whether it’s skincare, weight loss, or a home makeover, before-and-after imagery is powerful when the difference is clear and dramatic.

🔥 Pair it with a playful yet direct CTA. Instead of just saying “Shop now,” try something like “Time to rewind your skin” or “Hit the reset button.

#3. React & Engage

🔥 A video message format with reaction buttons at the top, turning the ad into an interactive experience. This makes users feel like they’re part of the conversation rather than just watching an ad.

🔥 Use reactions to drive engagement. Ask a fun or thought-provoking question that makes users want to click, such as “Would you try this?” or “🔥 or 🤔?”

🔥 Make it feel like a personal message. The closer the ad feels to a casual DM or a real video chat, the more likely people are to watch and engage.