Week of July 14th

Want to make your ads stand out? These three creative formats tap into everyday interactions, humor, and compelling offers to drive engagement and sales. Here’s how brands can recreate them for their own campaigns.

#1. “Wait, It’s Only $5?!”

🔥 A text message conversation where one person shares a product link, and the recipient reacts with surprise at the insanely low price. This makes the offer feel like a casual recommendation rather than a hard sell.

🔥 Make it feel authentic. Keep the tone natural and conversational—like a real chat between friends. This boosts trust and relatability.

🔥 Highlight a jaw-dropping deal. Use an offer so good it makes people do a double take. Low-price bundles, first-time discounts, or exclusive online deals work best.

#2. “Never Run Out Again” Subscription

🔥 A product is subtly displayed in the background with the message “Never run out again” and a $10 off first subscription order. This taps into the pain point of running out of essentials while offering an easy solution.

🔥 Use problem-solution framing. Show a scenario where running out of the product is a hassle, then present the subscription as the effortless fix.

🔥 Make the discount feel like a no-brainer. Reinforce the value of subscribing, whether it’s through savings, convenience, or exclusive perks.

#3. Global Payroll Without the Headache

🔥 A quirky animated globe with eyes and a wig makes a complex topic—global payroll—feel fun and digestible. Humor and visual playfulness make the ad stand out in a typically dry industry.

🔥 Bring a dull topic to life. Use unexpected visuals, humor, or exaggeration to make complex services feel more approachable.

🔥 Lean into meme culture. A globe with a wig is unexpected and shareable. Consider how your product can be visualized in a way that sparks curiosity and engagement.