Week of June 16th

The best ads cut through the noise and get straight to the point—whether that’s simplifying a frustrating process, making an irresistible offer, or showcasing incredible results. These three ads excel at doing just that. Here’s how brands can take inspiration from them and make them their own:

#1. From Frustration to Fast-Track

🔥 This ad visually contrasts a complicated hiring process (zig-zag path) with a simple, straight-line solution (Upwork). The clear, side-by-side comparison highlights ease and efficiency, making it instantly relatable to businesses struggling with hiring.

🔥 Use a before-and-after comparison to make your product’s benefits crystal clear. Whether it’s time saved, cost reduced, or steps eliminated, showing the contrast visually makes the message stick.

🔥 Keep the copy minimal but impactful. A strong visual should do most of the work—let the words reinforce the transformation without overwhelming the viewer.

#2. Smart Supplements, Smarter Choices

🔥 This ad compares two similar options—one outdated, inconvenient, or less effective versus the brand’s superior alternative. It ends with a trial offer, encouraging customers to switch.

🔥 Make the comparison visually obvious. Use contrasting colors, side-by-side product images, or checkmarks vs. Xs to reinforce why one option is better.

🔥 Include a strong CTA (Call to Action). A free trial or limited-time discount lowers the barrier to entry, making it easier for customers to try your product without risk.

#3. Age is Just a Number

🔥 This video ad shows a clinical dermatology procedure, then reveals a dramatic statement: "People say I look 21, but I'm 45." The powerful transformation and credibility of a medical setting make it compelling and aspirational.

🔥 Use a strong testimonial or transformation statement to create intrigue. If your product delivers noticeable results, let real users' stories do the talking.

🔥 Leverage authority and proof. Whether it’s clinical footage, expert endorsements, or before-and-after visuals, credibility makes bold claims more believable.