Week of June 23rd

The best ads don’t just sell a product, they create an experience. They tap into social proof, make healthy choices, feel indulgent, and bring transformation to life. These three ads do just that. Here’s how brands can take inspiration from them and apply the same winning strategies to their own marketing.

#1. Rave Reviews, Real Results

🔥 This ad features a background filled with real customer reviews, with the product prominently displayed at the top. It’s a simple but effective way to leverage social proof and show that the product is already loved by many.

🔥 Let your customers do the talking. Gather real testimonials and showcase them in a visually compelling way, either as a background, collage, or even in a motion graphic.

🔥 Make the product the focal point. By placing it front and center, you reinforce that all those glowing reviews are about this exact product, increasing credibility and trust.

#2. Indulgence Meets Nutrition

🔥 This ad highlights the product’s delicious taste while emphasizing key benefits like affordability ($3 per meal), high protein, and a stellar rating (4.7 stars from 1M+ customers). It effectively reframes a healthy product as a treat, making it more appealing.

🔥 Lead with a “too good to be true” angle. Statements like “So tasty, you’ll forget it’s healthy” flip expectations and make people curious.

🔥 Use bite-sized, bolded stats. Instead of paragraphs, present key numbers (price, protein, calories, ratings) in an easy-to-digest format. These reinforce value at a glance.

#3. Transformation in Action

🔥 A video ad showing real users applying the product to their skin delivers a sense of authenticity, demonstrating real-time transformation and texture. Seeing the product in use makes it feel more tangible.

🔥 Show the product in action. Whether it’s skincare being applied, a supplement being mixed into water, or fabric repelling stains, people want to see proof before they buy.

🔥 Use natural lighting and real people. Skip overly polished, studio-like shots. Natural application footage feels more relatable and trustworthy, making it perfect for social ads.