Week of June 30th

The best ads grab attention, spark curiosity, and make people stop scrolling. These three ads do just that—whether through social proof, simplicity, or relatability. Here’s how brands can replicate their success and drive engagement.

#1. Instagram Buzz

🔥 This ad puts real Instagram comments front and center, turning organic engagement into a powerful selling point. By showcasing what actual users are saying, it builds credibility and FOMO (fear of missing out).

🔥 Feature authentic user interactions. Screenshot actual comments, DMs, or tweets to make the ad feel genuine and organic.

🔥 Overlay a strong CTA. While social proof is powerful, pairing it with a clear next step (like “Join the conversation” or “Shop now”) ensures conversions.

#2. HR That Just Clicks

🔥 This ad highlights the product’s delicious taste while emphasizing key benefits like affordability ($3 per meal), high protein, and a stellar rating (4.7 stars from 1M+ customers). It effectively reframes a healthy product as a treat, making it more appealing.

🔥 Lead with a “too good to be true” angle. Statements like “So tasty, you’ll forget it’s healthy” flip expectations and make people curious.

🔥 Use bite-sized, bolded stats. Instead of paragraphs, present key numbers (price, protein, calories, ratings) in an easy-to-digest format. These reinforce value at a glance.

#3. The Subtle Glow-Up

🔥 This ad cleverly combines a relatable gym scene with a sticky note that reads, “My husband looks 15 lbs. thinner with these shirts.” It subtly implies transformation without making extreme claims.

🔥 Use unexpected social proof. A handwritten note, text message, or casual remark can feel more personal and believable than a traditional testimonial.

🔥 Lean into relatability. People don’t want to feel sold to—they want to feel understood. Play with everyday observations and real-life moments to make your product effortlessly desirable.