Week of Mar. 24th

Great ads doesn't just showcase a product—it grabs attention, delivers a clear value proposition, and makes an impact in seconds. The ads below do exactly that, using clever phrasing, bold statistics, and real-life AI applications. Here’s how your brand can replicate these winning strategies:

#1. Catchy Copy + Bold Benefit

🔥 This ad uses an eye-catching phrase at the top ("Sugar, Sugar!") followed by a direct benefit: "30% less sugar. Just as sweet. No B.S. cookie dough." The product remains the visual focus.

🔥 Use playful or intriguing language to grab attention, then immediately follow up with a key benefit to create contrast and curiosity.

🔥 Keep the design minimal but effective—ensure the product is the star while the text is short, snappy, and easy to digest.

#2. Must-Have with Power Stats

🔥 The ad presents a "Must Have" label with a percentage-driven feature like "250% improvement in skin hydration," making the benefit feel powerful and measurable.

🔥 Use strong, data-backed claims to make your product feel essential. Numbers make benefits feel tangible and credible.

🔥 Keep the format clean and easy to scan—bold headlines, large percentages, and a clear connection between the stat and product benefits.

#3. AI in Action

🔥 This ad highlights first-hand AI usage, showing real-life applications to create a compelling narrative around the tech.

🔥 Showcase your product or service in action to remove uncertainty and help potential customers visualize the experience.

🔥 Use storytelling to connect with the audience—whether through a step-by-step walkthrough, a problem-solution format, or a behind-the-scenes look at how AI enhances the process.

Janky Patel

CEO & Founder @ Sight Glass Collective