Week of Mar. 31st

Great marketing doesn’t just sell a product—it creates curiosity, builds trust, and makes people feel like they need what you're offering. The three ads below use smart, attention-grabbing strategies that brands of any size can replicate. Here’s how you can apply these high-performing ad styles to your own campaigns:

#1. One Sold Every 3 Seconds

🔥 This ad grabs attention by showcasing an impressive sales stat (“One product sold every 3 seconds”), then smoothly transitions through different product variations to reinforce demand.

🔥 Use numbers that create urgency and establish trust—if you don’t have massive sales figures yet, highlight "Top Seller," "Customer Favorite," or "X Five-Star Reviews."

🔥 Keep the visuals dynamic by rotating through product variations or different use cases to appeal to a wider audience and drive impulse purchases.

#2. Use This, Not That

🔥 This ad format makes it obvious why consumers should choose one product over another by visually comparing two options side by side. The cleaner, higher-quality option always wins.

🔥 Identify a common problem your target audience faces, then position your product as the superior solution with a direct "Use This, Not That" approach.

🔥 Use contrasting visuals—think cluttered vs. minimal, dull vs. vibrant, or outdated vs. modern—to make your product stand out as the clear winner.

#3. The #1 Question We Get

🔥 This ad taps into audience curiosity by answering a frequently asked question, showing the product in action through a simple, authentic phone video.

🔥 Turn real customer questions into engaging ads—whether it’s about your best-selling product, how to use it, or why it works.

🔥 Keep it casual and unpolished—user-generated content (UGC) style videos perform better because they feel like a personal recommendation, not a sales pitch.

Hope you enjoyed today’s email. I’m Janky Patel — ranked in the top 1% of growth marketers.
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