Week of May 19th

Some of the best-performing ads today leverage urgency, humor, and user-generated content (UGC) to capture attention and drive conversions. Whether it’s a high-energy call to action, a cleverly framed negative review, or a value-packed tutorial, these ad styles can be replicated across industries. Here’s how brands can make them their own:

#1. Run, Don’t Walk! Must-Have Deal Alert

🔥 This ad takes a blog article’s headline and hero image and transforms it into a high-energy sales pitch. The phrase “Run, don’t walk!” adds urgency, while the low price seals the deal.

🔥 Use trending language and FOMO-driven copy to make your ad feel like an insider tip rather than a traditional promotion. Urgent phrases like “Limited stock” or “Going fast!” boost conversions.

🔥 Pull high-performing blog content and repurpose it into ads. If a blog post about your product has driven traffic, turning it into a dynamic ad can help convert readers into buyers.

#2. Karen’s Brutally Honest Review (That Backfires)

🔥 This ad uses a 1-star review from a “Karen” that was meant to criticize but ends up making the product sound irresistible. The humor in the “I’d rather drink another product” line makes it clear that the reviewer’s opinion isn’t exactly trustworthy.

🔥 Lean into negative reviews strategically. If a bad review unintentionally highlights your product’s strength (e.g., “This coffee is TOO strong!”), use it to your advantage.

🔥 Use bold text and simple visuals to make the review stand out. Keep the format minimal—just the review, a witty response, and a CTA like “See for yourself.”

#3. Top 3 Notion Hacks Every Student Needs

🔥 A UGC-style video tutorial shares quick Notion hacks for students, making the app feel essential for productivity. The natural, unpolished style keeps it engaging and authentic.

🔥 Encourage real users or influencers to share their best tips on your product. A first-person, hands-on approach makes tutorials feel more genuine than polished brand-led explainers.

🔥 Hook viewers in the first 3 seconds. Use an attention-grabbing phrase like “You’re doing this wrong!” or “This hack will change how you study” to stop scrolling.