Week of Nov. 18th

Looking to revamp your ad strategy with eye-catching, memorable content? Here’s a deep dive into three creative ad concepts that balance product promotion with interactive elements, making it easy for brands to replicate and adapt.

#1. 5-Star Review with Product

🔥 This ad combines a real 5-star review with a product, creating a powerful social proof moment that feels authentic and credible.

🔥 To recreate this for your brand: Feature a customer review with a high rating and have a customer (or model) hold the product, giving it a tangible, relatable feel. This is especially effective for products customers typically interact with directly, like beauty or food items.

🔥 Use a bold overlay or caption to highlight keywords from the review, focusing on powerful phrases like “game-changer” or “best I’ve ever used.” This keeps the viewer’s attention on the testimonial while promoting the product's unique selling points.

#2. Model and Product Swap

🔥 This ad creatively swaps between the model and the product itself, giving the audience a visual break while keeping focus on the item’s appeal and features. The transitions create a dynamic, refreshing effect that keeps viewers engaged.

🔥 To recreate this for your brand: Alternate between shots of people using your product and close-ups of the product itself. This gives viewers a relatable experience alongside detailed product visuals.

🔥 Emphasize quick transitions and sync them with a beat or sound effect to create a lively rhythm. This type of ad works well in short-form video platforms like TikTok or Instagram Reels, where dynamic pacing is key to retaining attention.

#3. App Usage Screen Record

🔥 This ad uses a screen recording to show off a product’s features in real-time, taking the viewer through the app's interface and illustrating key functionalities. It’s ideal for digital products that need a little demo to help users understand their benefits.

🔥 To recreate this for your brand: Start with a close-up of a user’s hands navigating through your app or website, showcasing the most compelling features and making it feel intuitive for first-time users. Pair the demo with brief, informative captions to guide the viewer through each step.

🔥 Add a call-to-action that highlights a free trial or discount for new users, especially at the end of the video. This leverages the power of a demo and encourages conversions, as viewers are already visualizing themselves using the app.

Here are my top LinkedIn Posts from this past week:

📌 The secret behind why you keep coming back to Apple, Starbucks, and Disney...

📌 Want to unlock 9-figure growth? Start thinking beyond clicks.

📌 The 4 essential tips you need to master for high-converting copy.