Week of Nov. 25th

As Black Friday and Cyber Monday approach, brands are ramping up their efforts to make the most of these high-traffic sales days. With customers expecting major deals and promotions, it's essential to capture attention quickly and creatively. To help you stand out, here are three ad examples that leverage urgency, relatability, and product appeal—perfect strategies for BFCM success.

#1. "When’s the Sale? Alarm Set!" iMessage Conversation

🔥 This ad uses a fun, conversational iMessage thread to create a sense of excitement around a Black Friday sale. One message builds anticipation with "Did you hear about the Black Friday sale?" while the follow-up message shows a friend setting an alarm, ready to grab the deal. It taps into the urgency and FOMO (fear of missing out) many shoppers feel around major sales events.

🔥 To recreate this for your brand: Frame your promotion in the form of a conversation, making the viewer feel like they're getting insider information about a can't-miss sale. Use casual language and fun emojis to make it feel relatable.

🔥 Add a sense of urgency by showing actions like setting an alarm or getting a notification. Use dynamic visual effects like phone screen movements or alarm sounds to amplify the urgency.

#2. Split-Screen Holiday Sale + Product Tryout

🔥 This ad features a split-screen design where one side highlights a frozen “Holiday Sale” banner, while the other side shows various consumers trying out the product. The visual contrast draws attention to the promotion while showcasing real people engaging with the product, which adds authenticity.

🔥 To recreate this for your brand: Split your ad screen to show two key messages at once. One half can focus on the promotional message (like a sale countdown), while the other half features real testimonials or product demos.

🔥 Make sure to highlight different demographics or scenarios in the product tryout section to broaden appeal. Whether it’s different age groups or use cases, showing the product in action with diverse customers can make it more relatable.

#3. Scrolling Percentage and Product Switch

🔥 This ad cleverly combines a scrolling percentage discount at the top of the screen with a dynamic product switch below. The large discount grabs attention right away, while the quick product switch keeps the content visually fresh and engaging, showing the variety or versatility of the product.

🔥 To recreate this for your brand: Make the discount percentage the focal point by placing it prominently at the top of your ad. Then, show a series of products or product features to keep the content dynamic and engaging.

🔥 Use high-quality product imagery and make sure your percentage discount is bold and easy to read. Experiment with different types of product views (e.g., close-ups, lifestyle shots) to make each switch visually interesting.

Here are my top LinkedIn Posts from this past week:

📌 The Starbucks CEO just made a bold move to boost the company’s profits—

📌 Most successful brands I know have this in common: They prioritize awareness to drive conversions.