Week of Oct. 14th

When it comes to effective ad campaigns, leveraging comparisons, engagement, and affordability are powerful ways to capture attention and convert customers. These three ad formats do just that, offering a variety of ways to show value while encouraging consumer interaction. Here’s how you can recreate these styles to make an impact on your brand’s audience.

#1. Product vs. Traditional Product Comparison

🔥 This ad clearly contrasts a modern product with a traditional alternative. It emphasizes the benefits of the newer product, making the traditional one look outdated and inferior.

🔥 Focus on comparing your product to a competitor or traditional option, showcasing the specific areas where your product excels—whether it’s convenience, innovation, or quality.

🔥 Use split-screen visuals or before-and-after shots to make the contrast obvious. Highlight pain points in the traditional product and solve them with your offering.

#2. Would You Rather Ad

🔥 This playful ad invites the audience to engage by presenting two options in a “Would You Rather” format. One choice clearly showcases the advantages of the product being advertised.

🔥 Frame your ad as a game, with interactive questions that subtly lead viewers toward your product. Ask questions that highlight your product’s unique selling points, like efficiency, cost-effectiveness, or health benefits.

🔥 Make the ad visually engaging with contrasting colors or dynamic animation to draw the eye toward the preferred option. Keep the tone light and fun to encourage user interaction.

#3. Price Comparison Ad: Cheaper Product vs. Café Purchase

🔥 This ad compares the cost of a product to an expensive alternative (like a daily café purchase), showing how your product provides a similar or better experience at a fraction of the cost.

🔥 Focus on the cost-saving benefits of your product, using a simple but effective comparison. Show your product’s value by contrasting it against an everyday expense, highlighting how consumers can save over time.

🔥 Include testimonials or customer reviews about the product’s quality to reinforce that it’s not just cheaper—it’s better. Use clear, bold fonts to emphasize price differences, making the savings obvious.

Here are my top LinkedIn Posts from this past week:

📌 The best marketing strategy is finding humor in your competitor’s pain points.

📌 Perfecting the hook in an ad creative