Week of Oct. 7th

A well-crafted ad campaign can grab attention, encourage engagement, and drive conversions. The following three ad formats are designed to do just that, leveraging discount offers, humor, and social proof. Here's how you can recreate these ads to resonate with your brand's audience and boost results.

#1. Sign-Up Discount on 1st Purchase

🔥 This ad highlights a promotional discount for first-time customers who sign up for a mailing list or loyalty program.

🔥 Offer an irresistible discount for first-time buyers, positioning it as an exclusive offer they can’t refuse. Include a clear call to action like “Sign up now!” to motivate quick decisions.

🔥 Use urgency with phrases like “Limited Time Only” to create a sense of exclusivity and drive immediate sign-ups. Keep the design clean and simple, so the discount offer is front and center.

#2. Fill-in-the-Blank Humor Ad

🔥 This creative uses a fill-in-the-blank card format with a humorous twist, making it engaging and interactive for viewers.

🔥 Add humor to your ad by using relatable, funny scenarios tied to your product. Encourage interaction by allowing users to “fill in the blank” themselves on social media, making the ad more personalized.

🔥 Keep it light-hearted and witty. Humor helps humanize your brand, but make sure it stays aligned with your brand voice and audience preferences.

#3. Reviews Scroll

🔥 This ad showcases customer reviews in a scrolling format, using social proof to build trust with potential buyers.

🔥 Use genuine customer testimonials that highlight the benefits of your product. Feature a variety of reviews—focus on different product features to address common customer concerns.

🔥 Make sure the reviews feel authentic and are easy to read. You can even spotlight specific, highly-rated reviews with images or videos of satisfied customers for added impact.

Here are my top LinkedIn Posts from this past week:

📌 MAJOR FAIL: A year after its rebrand, a whopping 89% of brands still call it Twitter (not X)

📌 Your ads don’t need to be fancy.