- The Weekly Ad Creative Newsletter from a $50M Ecommerce Creative Strategist
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- Week of Sept. 15th
Week of Sept. 15th
Ads that grab attention and convert don’t just showcase a product, they spark curiosity, create an interactive experience, or build trust through social proof. Whether it’s a testimonial-driven post, a dynamic product selection flow, or a clever use of AI-driven content, the right approach can turn a simple ad into a high-performing asset.
Here are three standout ad formats that brands can easily adapt to engage audiences and drive results. Let’s break them down!

#1. The Testimonial Stack
🔥 This ad places the product front and center, with a collection of real customer comments below it, reinforcing its effectiveness and desirability.
🔥 To recreate this for your brand: Pull actual customer reviews from social media, product pages, or testimonials and overlay them on an eye-catching product image.
🔥 Make the comments look organic by using real user handles, emojis, and casual language to create a sense of authenticity and trust.
#2. Build-Your-Own Savings
🔥 A simple step-by-step visual guide shows how customers can create their own product bundle, making the process feel effortless and rewarding.
🔥 To recreate this for your brand: Break down your offer into three simple steps and use clear visuals to illustrate each one.
🔥 Highlight the benefits of bundling, such as cost savings or exclusive perks, to drive conversions.
#3. The "Wait, ChatGPT Can Do That?" Hook
🔥 This ad starts with a user-generated content (UGC) video saying they didn’t know ChatGPT could perform a certain function. Then, it screen-records a search result before showing the person reacting in front of the answer.
🔥 To recreate this for your brand: Use curiosity-driven hooks that make people stop and think, “I need to know this!”
🔥 Keep the video fast-paced and engaging, using screen recordings, facial reactions, and text overlays to highlight key information.
![]() | Hope you enjoyed today’s email. I’m Janky Patel — ranked in the top 1% of growth marketers. |



