Week of Sept 30th

This week, we’re highlighting three powerful ads that use comparison techniques, whether it’s an "Us vs. Them" approach or a classic "before and after" transformation. These creatives are simple to replicate for your brand and can significantly enhance your performance.

Let’s dive into the details:

#1. Time to Ditch and Switch

🔥 This ad emphasizes a clear comparison between an old, outdated product and a new, improved one. The visuals showcase the flaws of the old product, making the new one shine in contrast.

🔥 To recreate this for your brand: Focus on the flaws of your competitors’ products, highlighting how your product solves those issues.

🔥 Style your ad like a news article, using a bold headline and a captivating cover photo to give it an editorial feel. Highlight unique selling points, like superior craftsmanship or better ingredients, that distinguish your product.

#2. Then and Wow

🔥 This ad creatively uses a "before" and "after" approach, offering a dramatic transformation that resonates with viewers. It shows the clear benefits of the product in action.

🔥 To recreate this for your brand: Use before-and-after visuals that clearly demonstrate the impact your product has, focusing on noticeable improvements.

🔥 Keep the copy short and bold, driving home the "wow" factor that will keep viewers engaged. Position your product as a solution to a problem, making it clear why it's a must-have.

#3. Time to Upgrade Product

🔥 This ad uses shock value to grab attention, showcasing the destruction of an old product and positioning the new one as the perfect solution.

🔥 To recreate this for your brand: Leverage a dramatic visual, such as destroying an old or outdated product, to make your ad stand out.

🔥 Highlight your new product as the ideal replacement, showing how it solves problems that the old one couldn’t. End with a strong call to action, like "Upgrade today," to encourage immediate action from viewers.

Here are my top LinkedIn Posts from this past week:

📌 When KFC ran out of chicken, it published this brilliant apology — but the best part was what it DIDN’T say.

📌 Every brand that runs ads on Meta should try this lo-fi ad creative concept.