Week of Sept. 8th

The best-performing ads don’t just sell a product—they spark curiosity, make people laugh, or feel like a natural part of their feed. Brands that master this art create content that users want to engage with, whether it’s a relatable text exchange, a clever punchline, or an interactive story moment.

Here are three ad formats that turn passive scrollers into active buyers—and how you can adapt them for your brand.

#1. The Ultimate Must-Have Text Exchange

🔥 A screenshot of a text conversation where someone asks about a friend’s glowing skin. The friend responds with a product photo, the name, and an enthusiastic recommendation, followed by the other person’s “BRB sprinting to buy” reaction. This taps into the power of word-of-mouth marketing in a fun, relatable way.

🔥Make it feel like a real convo. Keep the language natural and excited—like something a best friend would actually text.

🔥 Use FOMO to drive urgency. Phrases like “must-have” and “BRB sprinting to buy” create a sense of excitement and immediacy that makes people want to act fast.

#2. SOPs from the Stone Age

🔥 The ad opens with a line about outdated processes, then cuts to a caveman writing on a stone, visually exaggerating how behind-the-times traditional methods feel. The humor grabs attention instantly and makes a strong case for a modern alternative.

🔥 Use humor to make a point. Playfully mocking outdated solutions helps position your brand as the fresh, innovative alternative.

🔥 Make the visual contrast extreme. The more absurd or exaggerated the comparison, the more memorable the ad becomes.

#3. Audience-Approved Story Replies

🔥 The ad starts with a question, then reveals real Instagram story replies from users. After showcasing different opinions, the product color-switches as a final engaging visual. This format makes the audience feel involved while showcasing real feedback.

🔥 Leverage real user responses. Pulling in actual comments or poll results boosts credibility and makes viewers feel like they’re part of the conversation.

🔥 Use dynamic visuals. The color switch effect keeps the ad visually interesting and reinforces the idea of personal choice.