Week of Sept 9th

Discovering the latest trends in ad creative can open doors for brands looking to elevate their Meta performance. These three standout ads leverage clever tactics to capture attention and drive engagement. Here’s how your brand can recreate their success:

#1. Everything You Need from Takeoff to Touchdown

Ad Concept: Skincare and hygiene products packed in customizable containers, ideal for travelers.

🔥Showcase products designed for specific use cases (e.g., travel-friendly) to appeal to niche audiences.

🔥Add benefits and features in simple and easy to read icons

🔥Make the add feel lo-fi so it feels native to the platform (an ad without it feeling like an ad)

#2. Bundle Promo Tap To Reveal

Ad Concept: A promotional ad where users tap to reveal bundle offers.

🔥Encourages user engagement by making the offer a hidden surprise that viewers can reveal.

🔥Promotes bundled savings, making the offer more appealing with a limited-time incentive.

#3. Social Media Story Replies Promotion

Ad Concept: Leveraging social media story replies to promote products.

🔥Use story replies to address customer needs or questions directly, making the interaction feel personal.

🔥Utilize replies and feedback as a way to generate content that resonates with your audience.

Here are my top LinkedIn Posts from this past week:

📌 Here is my proven ad creative process

📌 Skincare brands make millions using paid social. Here’s my 21-step cheat sheet so you can too.